James Patterson: The Self-Destructing Book

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James Patterson and advertising agency Mother New York have released this intriguing video commercial the other day.

To publish his new book, a certain amount of money has to be collected first. The creatives therefore have pulled off an idea of a self-destructing book. It would take 24 hours to read it until it blows up to pieces. And this isn’t a joke! For $294 038 one fan gets an opportunity to be flown to the unknown location, have a meal with the author Mr. Patterson and read the book, while a bomb squad is looking after. Pretty cool, isn’t it?

نحن نستخدم ملفات تعريف الارتباط في تقديم مقترحات لبعض المحتويات، وقياس نسبة زوار الموقع، وتخصيص الإعلانات. باستخدامك لهذا الموقع فإنك تقر بموافقتك على و