Applegate Campaign: Welcome to the Deli

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Applegate and advertising agency Taxi from New York have released this new campaign.

The video promotes ecological, all-natural meat. To demonstrate their smart customers, the creatives have pulled of a campaign, which features the all-muscled man, playing a cow. He promotes his product as “all-natural tasting”, but obviously doesn’t care about the healthy food. The tongue-in-cheek commercials are a little bit awkward and scary too – we definitely wouldn’t like to meet him at the supermarket.

نحن نستخدم ملفات تعريف الارتباط في تقديم مقترحات لبعض المحتويات، وقياس نسبة زوار الموقع، وتخصيص الإعلانات. باستخدامك لهذا الموقع فإنك تقر بموافقتك على و